LOGO DESIGN


Please note: some images in this post are enlargeable and some are not.
In this project, I furthered the development to ‘Destroy’ and at the midway through the project I came to rename it to ‘Destroy Create’. As it turns out, in America, there is already design group named ‘Destroy Designs’ and I didn’t want to infringe on their identity (trust me, I was in a duality of whether to take the name as my own and use it within the UK but I thought that would be just dishonorable and I wanted to actually have my own and own it fully as mine.) The logos above are the final for ‘destroy create’. In the second image down, you will notice that I have highlighted in yellow a certain section. This is because I accidentally designed the ‘y’ and fullstop at the end of ‘create’ to form an exclamation mark (!). This totally works in favour of the design as it reflects on the energy of the company. The image in white (the 3rd one) shows the alternate visions of the design as well as 2 other different outcomes.
Elements that I looked at in inspiration of lightning, electricity, broken glass and also negative graphics. Oh yeah, I also copyrighted it XD.
BLOOD TYPE O


preliminary sketches


Design Process



The idea to ‘Blood Type’ was conjured in my notebook. The idea was simply based upon the pun of the 2 words ‘blood’ and ‘type’. Upon designing it, I decided to make it function for headings. I actually wanted to go more in depth with it and produce packaging to accompany it; I actually still want to design packaging for it to further create the atmosphere behind the design.It’s quite funny because if you look at my design sketchbook you may notice that I was potentially looking into giving blood so that I could be further immersed into what I was designing. That’s commitment for you!! I was going to bleed for my work!!! 0,0 lol! So far, ‘Blood Type O’ has been created and it’s letter forms are all in Caps and soon to be added in the family are: A, B, AB and X.
If you look at the design to the type. Although it is simple, it portrays the visuals of blood cells, cells in biology and also the shape of bold type which can be located on hospital packaging. The design to it, is also based upon the shape of ‘Myriad Pro’ as well as the concept of decorative type.
WEBSITE
I also developed a website for ‘destroy’. What I wanted to do was to create something that was accessible to an audience wherever they went. So I decided to design the website in Dreamweaver/html/css. I’ve already got experience in designing in Flash but that isn’t accessible on mobile phones (well they may play flash, but it would take a long time to load.) It was also my first time fully using Dreamweaver so I had to build my knowledge from the ground to the top. I have to say, that I am also proud that in a short amount of time, I was able to use and understand the basics of the program.


Whilst I was working on the website, I created an ‘under construction’ page to let users know that it was being built. I also demoed it on my phone (Sony Ericsson w910i) to make sure that it was fully functional on that operating system.
The image above, is the work in progress version of ‘Destroy Create’. At this moment in time, I created the website from scratch using no custom interfaces by Dreamweaver. This however, proved to be a problem as the layout wouldn’t ‘stick’ to the area which it was placed. Sure, I’d take a break and fix the problem and I did good for a person who had no prior experience but it was taking too long.

So in the end, with advice from my classmate who has experience in web building, I used a preset layout by Dreamweaver and based my original layout around that. It paid off but one bug that I have to still fix is the ‘blue border’ around the ‘red’ back button. It is only visible on firefox and not on Safari but this means that it is also visible on mobile phones. For any advice to people designing on a mac, ALWAYS preview in Firefox and also make sure that you view what you are designing on a PC since the screening for Mac will greatly differ!
So~ CHECK OUT THE FINAL DESIGN TO DESTROY CREATE!!!!