Self-Initiated Project: DESTROY!!!!!

I’ve been working on my self initiated project. I personally see this as an upgrade to my Almanac that I really want to update as I feel that it doesn’t represent me as I think it should. I suppose that is because I believe that my character is ever changing: one day I may be ‘X’ the other day I can be ‘F’ :p

Anyways, the idea behind this project, was to produce a piece of work which contained the themes of violence and visual intrigue.  I explored different advertisements and methods that could capture the eye of the audience such as the banned Mortal Kombat advertisement And also Nagi Noda with her Coca Cola ‘What Goes Around’ advertisement. It inspired me to add the element of movement on direct mail.

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So here is the design for the consertina direct mail that I designed. The typography is made out of sugar paper and I created it free form; meaning that I just teared out the shape into however I wanted for it to suited the mood of the project.

Which reminds me that I haven’t talked in depth about the project! OK, so this project was I said earlier was the update to the almanac. But I wanted to make this as a foot hold in visualising my ‘graphic identity’ with the early thoughts about starting it as my pseudonym for my graphic style. Also, a lady named Caroline who works as an editor oversaw development of this work and on one of the ideas (the phrase ‘Destroy what you enjoy’) she said to copyright it. Although I didn’t have the time, it’s definitely something that I will look into for the future as I intend to materialise ‘destroy’.

The thought:

I feel so passionate about this project. Destroy doesn’t intend to just ‘destroy’ work. What it means is in the act of destruction; something can be created. For example, like in stylish movies when things are blown up or shattered in slow motion… it looks COOOL!!!! Also in Hindu mythology, Shiva is the creator and destroyer of things.

So here is the concertina design: CLICK TO ENLARGE THE WORK!!!! I’ll try and get scans of the real thing soon!

The design of the characters where inspired by Saul Bass and Matisse… Well mainly Matisse. I think that it totally adds to the expressionist vibe and carry the general tone of the piece. The heading text ‘destroy’ would be die-cut. More information on that soon.

[Visual References: Matisse's Jazz and 52 and Saul Bass]

So, as I mentioned slightly earlier in this post, the text to ‘destroy’ would be die cut. I actually inquired at ‘Printfast’ (a printing store just off Tottenham Court Road in London) about die-cutting.

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It was there that a man who worked there told me that there would a very little chance of in die-cutting in London. He also said that I would have to go outside the city in order to get the process done. Not to mention that there would be a high price on it. I suppose that if I also did go through with this method then I would be expected to print over 100+ pieces of work and I don’t really have the money to follow through with this idea. Maybe (or hopefully) in the near future I’ll be able to realistically produce the die-cut effect for this piece and let you guys know how it all turned out.

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